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Pinterest is launching the ‘Buy’ button for a high number of businesses present on the successful pinboard start-up.
Starting June users will be able to peruse their pins and wishlists are directly buy the object of their desire without any additional fees being charged.
The news was released at an event hosted by the San Francisco office. It is one great leap forward for Pinterest to become a shopping hub as many users and advertisers have been hoping. Of course, it is only the beginning of a new venture, albeit an exciting one.
The buyable pins are a natural result of thorough Pinterest users’ sharing product recommendation across interest boards and personal profiles.
An extensive research conducted by Millward Brown shows that 93 percent of the active Pinterest users are planning their purchases via the hub. A stunning 87 percent of active users stated that Pinterest drove them into already purchasing at least one item.
Based on these findings, Pinterest plans to narrow the gap between businesses and buyers and will now feature a small price tag colored in blue on the products indexed on the website.
With one tap on that respective pin, information on the price, the color options as well as detailed product characteristic will pop up on the screen. Extra images will be available as well. If convinced, Pinterest users will now be able to directly buy the product using their credit cards or via Apple Pay.
Ben Silbermann, the co-founder of Pinterest and CEO stated that it was the next logical step for Pinterest. Users have pinned 50 billion products since the website was launched. The growth rate of this number is 75 percent on an annual basis.
At the moment it is not clear how Pinterest plans to capitalize on introducing buyable pins. No fees are required from the 70 million active users on a monthly basis. Nor are there any fees for businesses that reach to an increased number of potential customers.
For now, the new buyable pins will be featuring on the U.S. market starting end of June. Initially, they will be seen by iOS users. In the following months the service will be extended to other devices and operating systems as well.
Image Source: NBCNews
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