Tech giant Apple Inc’s ambitious mobile payment service ‘Apple Pay’ has met with a stumbling block as CVS Pharmacy and Rite Aid Pharmacy have denied its accessibility.
Apple Pay, which is a new digital wallet service of Apple, allows users to pay via their Apple devices while establishing a wireless communication with point of sale systems using near field communication (NFC) antennas. The service maintains in secrecy of all the transactions, making it difficult for the retailers to track purchasing history.
Recent report suggested that some of the largest retailers nationwide are blocking Apple Pay. Insiders said this is probably because they have formed a consortium named Merchant Customer Exchange (MCX) that is going to create a rival system by 2015 that would be called as CurrentC. Both Rite Aid and CVS pharmacies are part of the MCX consortium.
The concept of CurrentC system is not new. The members of MCX consortium have been working on developing the system since 2012.
CurrentC will allow the merchants to monitor the buyers and their shopping habits. Moreover, this will help them in better understanding the target customers with the support of the loyalty programs using such kind of data.
Meanwhile, several customers of Rite Aid and CVS pharmacy claimed that they were able to use the Apple Pay services for paying for the products last week. This is because the two companies had essentially included the services of Apple Pay unofficially at their stores until they fully disabled it over the weekend.
Few years ago, both Rite Aid and CVS had installed NFC payment point of sales systems to support mobile payment services including Google Wallet.
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