If you’re a startup company researching new ways of getting the word of your presence out there, then here is your first important piece of advice: don’t promote your business on Facebook alone.
There are a few mistakes that businesses do when it comes to social media presence. The first and most important one is relying on Facebook as their primary source of publicity. If you’re one of those companies, then hear our word, don’t promote your business on Facebook alone.
While it’s true that a sturdy Facebook page can generate a lot of views, it isn’t enough. Even if your page were liked by 12k people, not all would see your status updates, or pictures featuring your latest offers. Why? Because of the algorithm that decides what is worthy of the news feed and what is not.
There might be a chance that your Facebook page with 12k likes only appears on the News Feed of a couple of hundreds of people, the ones that constantly reacted to our posts. But it’s a paradox because the “fans” that are already interested in your activity will check your progress without a new post popping in their news feed. It’s the new clients that you’re interested in, and they are a dead market. Unless you pay Facebook for advertising space.
Furthermore, there is always an impending possibility that Facebook employees will decide that your page broke some terms and shut it down for a day, a week, or even indefinitely. If you don’t have other social media outlets where you communicate with your targeted audience, then that kind of move will choke your business.
Moreover, it’s good to keep in mind that people have migrated from Facebook. Instagram, Snapchat, Reddit, Twitter are filled with potential clients and customers, and they don’t have strict algorithms that decide what to show the users in their news feeds.
Well, Twitter has, but unlike Facebook, the social network offers its users the possibility of shutting the algorithm down and viewing the updates that they choose to see.
Also, it may be best to keep in mind the fact that whenever something new happens on a social media platform, everybody goes there to test the new feature. So it will be wise to keep up with the trends and post using the trending feature when it is still hot and searched. That will guarantee you plenty of views and maybe fans that otherwise would skip liking, following, adding you.
Diversity is key, so don’ forget, don’t promote your business on Facebook alone.
Image source: Pixabay