Social networking giant Facebook has pushed for an agreement with the publishers for allowing it to host the articles directly on its mobile application but the later may have a different opinion.
A recent report by the New York Times report said that Facebook has proposed the deal before the publishers hoping for making the articles available on its mobile app but the publishers are unlikely to go with the proposal.
The insiders, however, said that although the publishers are wary about the proposal, they are minutely listening to the Facebook’s proposal to share the revenues, hence generated, in exchange for those rights.
For the purpose, Facebook has initiated a “listening tour” with the publishers in an attempt to convince them for the deal. According to the sources, the social networking company would be discussing options for collaboration, particularly for its mobile application.
Market analysts say as the social networking giant enjoys the user base of 1.3 billion, it can provide a huge audience to the publishers. About 654 million people scroll through the Facebook’s mobile application every day.
Meanwhile, the experts believe that the proposed deal between the publishers and Facebook would offer the online readers, especially those who are regular on smartphones or tablets, with an easy and simple accessibility and view of the contents in comparison to those offered by the publishers.
The publishers mainly offer contents through sites that usually get slowed down by constant appearance of advertising.
But several publishers seem to be chary of any such engagement with the social media firm as they believe penning down a content share agreement would automatically make it liable for many rights that the publishers have over data about readers.
But Facebook has entirely different submission to make. The firm says that it is under rigorous conversation with publishers as it want to ensure a win-win for both sides.
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