Facebook is planning on making its News Feed service even smarter. The company recently announced that a new algorithm would track what videos you watch full-screened, unmuted or in HD to learn which clips are more relevant to you.
Depending on those statistics, the service will recommend videos to more FB users and provide you with similar videos when logging in.
The social media network site plans to thus expand the view count on its videos which currently have 4 billion views on a daily basis. Last fall, that figure was 1 billion per day.
The recent update in News feed algorithms is not unique. A few weeks ago, the company said that it would track the time you spend on reading a post though you may not like or comment upon it.
Yet, posting random video stuff on Facebook won’t be enough. You need to post content that it is engaging from the first seconds, pleasant to watch on silent mode, and appealing enough to make people opt for HD during the entire play.
Seemingly, Facebook wants to compete with the world’s largest video sharing service YouTube. While YouTube hosts videos from all around the world, fans can keep an eye on what channel owners post on a daily basis, they can watch what their heart desires, and people usually return to watch their favorite videos on their own, it doesn’t have a feed like Facebook has.
And Facebook has a feed, which made millions of people addicted on the service. Of its 1.44 billion users, hundreds of millions check their Facebook account every hour to see latest posts from their peers and favorite pages. And that success has little to do with its video service.
But unlike YouTube, Facebook will be the one to choose your favorite videos. The site would track some data on your viewing habits and draw some conclusions on what you enjoy to watch. As a result, the News Feed will show you video content that you may enjoy to watch.
So, every video on the News Feed will be virtually a recommendation, and you will most likely click those clips resulting in more views count, which is a pretty smart marketing strategy though is not that democratic.
Facebook will harvest data on how long you watch a clip, how many seconds or minutes you turn HD on, whether you mute a video because you probably are at work or you don’t have your headphones, whether you liked, shared or comment upon a video and so on. And by compiling this info, the service would provide you with relevant content and you may find yourself watching videos that you didn’t even know you wanted to see them.
Image Source: Folhadopovo