Facebook plans to make video content owners’ lives a lot easier by providing them with a tool that seeks pirated versions of their content posted on the social media site.
The company made the announcement Thursday amid increased pressures coming from content producers including YouTube channel VlogBrothers’ owner Hank Green.
Mr. Green and others have complained that Facebook allows its users to repost video content although they do not have usage rights for it and they didn’t ask for permission from the ones who do.
Facebook broke the news in a blog post. The new tool was referred to as a “video matching technology,” which is currently under tests. The tool would allow copyright owners to check whether their content was fraudulently posted on the site.
The company announced that the new tool would sift through data in profiles, pages, walls, locations, and groups. Whenever a duplicate content is found, publishers would be able to request Facebook to take down that content.
Though Facebook said that the technology is in trial period, several publishers including unidentified media groups and individual video creators would be able to catch a quick glimpse of it. Nevertheless, the tool could be used by other people and entities in the coming months.
The tool is very similar to the technology YouTube currently uses to stall copyright infringements on its site. The video-sharing site released the feature under the name Content ID eight years ago. Content owners can use the tool to detect video or audio fraudulently uploaded on the site and request You Tube to either take it down, monitor, or making money off of it through ads.
On the other hand, Facebook didn’t say that it would monetize the content, but the recently announced tool may soon do it since video content is increasingly important for the social networking site’s business. In spring, the company disclosed that video content has 4 billion daily views.
Yet, in order to encourage video creators and producers to post even more quality content, Facebook needs to take steps to stave off piracy, just like YouTube did. The two tech giants already fight over online video content creators and advertisers, so the latest announcement is a necessary step.
Last month, Facebook unveiled another move that would challenge YouTUbe’s dominance. The site said that it would feature videos in the newsfeed under the “suggested videos” section. The videos are suggested depending on the users’ behavior analyzed by complex algorithms.
Image Source: Pixabay
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