A Farmington woman supporter of the Market Basket boycott pulled out the advertisements from the local newspapers.
Jennifer Soucy Bukowski the lead of the campaign to put ads in local newspapers to back up the Market Basket boycott pulled full-page advertisements in the Portsmouth Herald and Foster’s Daily Democrat. The ad that was intended to run on Saturday and Monday after running into some hindrance with organizers pertaining their efforts for same cause in Lowell, Mass.
The ads meant to be funded by the Market Basket customers were intended to show the possession of public support to the company. Following the lead of Massachusetts Market Basket workers, Bukowski set up a GoFundMe page to allow customers to donate to pay for the advertisements causing the troublesome situation for her.
Athanasios and Efrosini Demoulas, who moved to the United States from Greece in 1916, opened a grocery store in Lowell, Massachusetts. Almost a century later, the family business has reached the milestone of owing a chain of 71 supermarkets across Massachusetts, New Hampshire and Maine.
Arthur T. Demoulas, the grandson of Anthanasios and Efrosini, was elected president of the Market Basket board in 2008.
The organizers of the original effort which was paid by customers through a GoFundMe page in Lowell has showed their reluctance towards Bukowski launching any similar effort here as they believe it will take away all their efforts to buy the newspaper ads and give leftover gains to the drivers and warehouse workers.
“As the night progressed, I was hearing from the people who funded the first ad. They did not want to put the ad anywhere else because they thought it defeated the purpose of their ad,” Bukowski said Friday.
Bukowski, a nine-year Market Basket employee, expressed her unhappiness about the way things turned out. “It was just getting negative. I was very disappointed. I think this area should be represented,” she said regarding the cancelled ad campaign.
She was also amazed by the pace with which her advertising fundraiser story traveled. “It was picked up so fast and went viral all over the Internet,” Bukowski said. “It was a story before it even happened!”
The one affirmative aspect in the experience, she said, was the personal story of ousted Market Basket CEO Arthur T. Demoulas supporting her and her family. Bukowski, once facing a life-threatening liver disease obstructing her from working required a liver transplant and raised a direct appeal to Demoulas, begging him to keep her on the company’s health insurance. Aa a result of the approval Bukowski eventually was operated with a successful liver transplant.
“I hope that resonated with people how the company helped our family and so many other families, Bukowski said.
Bukowski hopes to launch another ad campaign once the boycott is over.
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