Just last week Ford announced that the U.S. and U.K. market will now see the launch of the brand new peer to peer carsharing program that the automaker has been researching for the past months.
More than 20 mobility experiments and research have been spinning in the Ford Research and Innovation center in Palo Alto, California. And for these, it is time that they get a real-life testing among research that points out a major shift in the way consumers perceive mobility and mobility-related issues.
Among the projects that are poised to hit the streets of the U.S. and U.K. and soon other markets as well, a few are eye-catching to say the least.
Electric-assist bikes, big data apps, public shuttle transport, autonomous vehicles, peer to peer carsharing. All underpinned by increasing connectivity.
The launching of the carsharing service was based on solid data gathered and processed throughout six months in the Palo Alto incubator.
It pinpoints the increasingly visible need to decongest cities and offer alternatives to conventional transportation throughout cities, according to the official announcement.
Of course, paired with the now solid figures that put Millennials is the lead of population censuses, it might just be that the project is a success, as they are known for their reluctance to ownership and increased turnover to sharing economy.
But it isn’t just them that Ford has in mind when releasing such bold projects. The peer to peer carsharing service is aimed at customers who purchased their Ford vehicles via Ford Motor Credit.
The peer to peer carsharing program goes out for 14,000 Ford Motor Credit customers spanning six U.S. cities and 12,000 Ford Motor Credit customers in London, U.K.
What the program bring to its customers is the possibility of renting out their vehicles for short periods of time. For so doing, their car payments are offset, benefiting the customer and increasing transport mobility and usage in big cities.
In certain aspects, the peer to peer carsharing pilot program designed by Ford Motor is similar to that of easyCar Club or RelayRides and others. Just that through Getaround, as the carsharing pilot program is known, Ford Motor Credit clients get to relief payments fairly easily.
At the announcement in Silicon Valley, Ford officials cited one study from Penn Schoen Berland, stating:
“One third of Millennials in the United States are interested in renting out their own belongings as a way to supplement their income. Think of it as the AirBnB for cars”.
Indeed, the peer to peer carsharing Getaround program has a great potential for success. Sharing economy is on the rise. And if the particularities of this concept are not of interest to potential subscribers, the fact that their Ford vehicle could bring them a nice side income instead of being parked for days in the front alley, is poised to make something tick.
Both Ford customers and their potential clients are being pre-screened before the Ford vehicle is rented out. The vehicles need to be no older than 10 years. Customers will be greatly aided by an app as well. Both drivers and Ford vehicle owners are encouraged to make use of it as it offers both parties a means to keep everything in check.
In the U.S., the peer to peer carsharing program is launched in Washington D.C., San Francisco, Chicago, Portland, Oakland and Berkeley.
At the Further with Ford event last week, vice president of marketing at Ford, David McClelland as well as CEO Mark Fields looked excited about the launching of the pilot program that enters a rising market of ownership expense sharing.
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