According to the upcoming law, the people who are in charge of these model agencies could go to jail if they do not respect the new bill and continue to promote extremely thin fashion models.
France is not the first country who wants to adopt a law against the promotion of super-thin fashion models on the catwalk or in ad campaigns. France is joining Israel, Spain and Italy in their battle against “unhealthy” beauty standards, a campaign which began in 2013.
Marisol Touraine, the Health Minister of France, explains that fashion models should publicly say that they eat healthily and care about their health in order to inspire young women who see the models as the ideal esthetic standard, especially weight-wise.
Touraine said that the bill will be debated along with other important health laws on March 17. The Health Minister added that the Socialist government will probably back two amendments in relation to the models’ weight.
Under the new law, the models would have to check their weight regularly and those who fail to do it would face fine of up to 75,000 euro. Also, the staff involved in the model agency that fails to abide the law could be put in jail for up to six months.
The new bill was explained by Olivier Veran of the Socialist government, who also wrote the new amendments.
According to the new bill, fashion models would have to present medical certificates that show their Body Mass Index. Their BMI should be at least 18, which means for a height of 1.75m (5.7ft) they should weigh about 55kg (121lb).
The models would have to present these certificates before they are hired, and must show them a few weeks after they’ve been hired.
Under the new bill, everything that encourages extreme thinness publicly will be penalized.
According to recent statistics, in France there are approximately 40,000 people who suffer from anorexia, and most of these people are teenager girls.
Image Source: ibtimes
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