In 2012 Google launched the Glasses project and claimed the gadget will revolutionize the way we see and interact with the world around us. A few lucky people were chosen and had the privilege to pay $ 1500 for the device and to call themselves early adopters and trend setters.
Then the problems started. From the weird shape of the Glasses which made them geeky looking and not that ergonomic to the incredibly small single screen placed only on the right-hand side of the device that forced the wearer to squint and look silly while trying to see something on the display when on the move, the product was a mess.
There were serious accusations that the integrated camera was a real threat to privacy because it could take pictures or film with no one noticing its existence and in some cases the use of Glasses had been disallowed in certain locations like bars and restaurants. Many Google Glasses users were even verbally harassed by being called “Glassholes“.
Because of these misfortunes, Google didn’t push the project further. This, coupled with the high price, meant not many people had access to the gadget and in the end, on the 19thof January 2015, the company decided to stop selling the device to consumers altogether.
Still, because Google knows they have the advantage in this product niche, but keeping in mind that a product made by geeks will always look…geeky, they decided, in March 2014, to team up with the world’s largest eyewear company, Luxottica, to make the gadget more stylish and appealing and less obtrusive.
The companies are working on the second iteration of the device and already there are two prototypes that will help them decide on the final design and in the end allow them to bring a finished product to market.
The rest is still speculation, with some saying that the prototype selected to go into production will be unveiled this May at Google’s I/O developer conference and that Luxottica could have an even bigger role by also selling the Google Glasses 2.0 in their stores around the world.
As it always happens in cases like this, another tech company, Intel, has taken notice of Google’s arrangement and made an agreement with Luxottica as well to develop a product of their own.
Massimo Vian, Luxoticca’s CEO, wouldn’t divulge what it is that they are working on but said that a concrete result of their partnership could be ready for unveiling by February next year. It would be ironic if they called it Intel Goggles.
Image Source: Luxottica
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