Google counterattacks in the ad blockers wars. At a very short time after Samsung included ad-blocking assistance for its own Android mobile browser, it is Google’s turn to take off a participating application from its Play Store.
The Adblock Fast app created by Rocketship was downloaded more than 50,000 times before it got unceremoniously pulled off from the search engine’s online store, according to tech sources. The area in question that talks about prohibited functions, specifies that app designers should not spread programs that can interfere with the other set up services, like blocking successful ads.
Technically, the Adblock Fast program interrupts the sites’ activities, as stated in the legal agreements. But, as expert outlined, the app was approved by Samsung’s Internet specialists and it operated with a regulated API in order to prevent intrusive content.
While they did not comment on particular applications, Google can say that its guidelines are created to offer a top experience for customers and designers, as a company spokesperson declared in the media. Rocketship did not react immediately to state its opinion, but affirmed on its official site that they are trying to somehow or someway take the application back to the Android operating system.
Google used the same strategy at the beginning of 2013, when they eliminated from the Play Store all applications that allowed for various types of ad blocking methods, including the famous AdBlock Plus app.
The search giant later launched a complete form of its own ad-blocking online browser developed for both the iOS and Android ecosystems. Adblock Plus survived because Google allows ad blockers only if they are in a self-contained web browser.
Other apps were not eligible for the exemption, even if they were only available via the producers’ browsers and could not effect Android’s OEM applications. In the autumn, Apple included ad-blocking features on the new iOS 9 platform.
Adblock Fast was a well-known choice for many iPhone customers, together with services such as Crystal and Purify Blocker. Crystal also includes assistance for the Samsung Internet system and is now offered on Google’s Play Store too.
Apple eliminated several applications, such as the Been Choice ad-blocker, over issues that they could register secured traffic. One app designer also took off its own software, Peace, from Apple’s Store, since he was worried about its negative impact on businesses that depend on advertisements for normal income.
Last year, the mass media discovered that while these ad blockers can save battery power and guarantee faster accessibility to online content, normal customers might not observe a significant difference to it.
Image source: Scoopwhoop
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