After experimenting with Google TV for a while, LG integrates Google Play Movies & TV into its new Smart TVs. The new TV sets will be powered by LG’s WebOS, despite some fans’ preference for Android TV.
The platform, however, is enticing enough for customers and LG’s business partners alike. Recently, Google agreed to partner with the South-Korean tech giant to offer owners of its newest Smart TVs access to content from the Google Play service.
The announcement was made by LG this week. According to the report, owners of LG Smart TVs in 104 countries will benefit from unlimited support for Google Play Movies & TV by the end of this month.
LG customers can now either rent, buy, or view movies or TV shows in both SD and HD formats from the comfort of their own homes. Plus, the variety of media content is absolutely huge.
And there is another advantage of the service. Because Google Play works with the company’s cloud servers, users can watch or resume watching their favorite movies from any device at any given time of the day or night. The service will resume videos from the exact moment you stopped watching it the previous session.
This will give Google service and other web-based services an edge against traditional TV and satellite service providers. It will allow customers to either rent or buy a movie on the go, long before they arrive home.
They can use their smartphones to book a movie, so that when they are finally home they will only need to turn on their fancy LG Smart TV and watch it; and all this with help from the integrated WebOS TV system.
Platform connectivity and cooperation is the future of cloud-powered and connected devices because it provides a great growth potential. The feature is in fact the main asset of these types of services and what new customers may be tempted with. This is why more customers may prefer to subscribe to these web services rather than working with local services.
LG declined to provide a full list of the countries that will benefit from support for Google Play Movies & TV this month. We only learned that the service will be first available in the U.S., Canada, Australia, and the United Kingdom.
Tech experts believe that the service may hold more potential than now nearly-defunct Google TV. They explained that Google TV’s demise was linked to the company relying on other companies to provide content. Basically, Google TV was a re-seller of media time for major commercial broadcast televisions and other content providers, which led to its demise.
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