After changing the algorithm of its feed, Instagram is moving forward by extending its video length from fifteen seconds to sixty seconds. While the first change did upset many users, the second one might come as a blessing to those of you who enjoy creating videos on the popular media platform.
The tweaks on Instagram’s timeline will be changed in a couple of weeks, but the video update has already arrived. The company has just announced yesterday that the length of its videos will be increased to one full minute.
Users could previously only post videos of fifteen seconds, but now they have the liberty of creating more intense moving pictures. Furthermore, Instagram is also giving its users the possibility of editing their creations, as well as cutting them and stitching together clips that belong to different videos.
The reason behind the change seems to be that social media residents are now watching videos more than ever. This can also be seen in the plans of Facebook, which has introduced Facebook Live and expanded its use to everyone, not just celebrities. Periscope by Twitter has also recorded incredible number in its first year of life, so other media platforms will surely want to keep up the pace.
Getting back to Instagram, the app has seen an increase with forty percent in its video views across the last six months. Apart from attracting new users and keeping older ones loyal, the company has also underlined the fact that “longer videos mean more diverse stories from the accounts you love”, so the purpose can also be considered creating more original and profound content.
The update is expected to be implemented to all users in the future months, but many of you might be able to use the new feature starting today. Those who use iOS devices are recommended to update their Instagram app to the 7.19 version, in order to have access to multi-clip video tools.
Instagram has been ranked somewhere between Vine, which has a limit of six seconds per video, and YouTube, which has the capability of storing entire documentaries. The latest update seems to be a step towards more complex content like the one on the most popular video platform of our times.
Whether the move will truly be an improvement for Instagram remains to be seen. It might be some users are particularly attracted to its short and up to the point content, but right now it is too early to tell.
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