Line discontinues the MixRadio music streaming service. The mobile messaging service Line has declared that it is closing down MixRadio, the song-streaming support that it purchased from Microsoft in 2014.
MixRadio was originally created by Nokia almost a decade ago, even if it was presented under various brands, like Nokia MixRadio and Nokia Music. The music platform was managed as aspect of Nokia’s multi billion purchase by Microsoft a couple of years ago.
Because it already possessed its own song service under the Xbox Music system, Microsoft has transferred MixRadio to Line later in 2014. Having formerly been missing from the iOS and Android operating systems, Line lastly released applications for the prominent cellular services last year, in anticipation of the new expansion around the globe.
But unfortunately, it appears that the fun is coming to an end after just one year for the cross-platform app. For the inexperienced users, Line gained most of its popularity in 2012 thanks to its WhatsApp-similar texting app.
These days, it states that it has around 200 million clients per month in over 200 nations. However, the majority of these customers are residing across a few Asian countries, such as its Japan headquarter. In a few ways, MixRadio might be considered as Line’s efforts to gain grip in marketplaces around the globe where it had problems in the past with its primary service.
Line has extended into other areas too, such as mobile expenses, cabs and other separate applications, along with the camera application for foodies that the organization released just these days. But with regards to increasing its actual customer figures, the organization seems to be limited only to its native area, while a powerful opponent like Facebooks’ owned WhatsApp goes from good to great.
The moral of the story is that Line’s MixRadio service just did not take off as its owner had expected. A further hint about Line’s ongoing troubles to develop a worldwide user base can be found in the point that its larger Line Music platform.
This was presented at the end of 2014 and it will keep on working in its current marketplaces: Thailand and Japan. In conclusion, MixRadio may be stopped in the next several days, according to this official press release.
Image source: Techcrunch
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