Microsoft disclosed more details on Windows 10 at this year’s edition of COMPUTEX, known as the Taipei International Information Technology Show, as well as providing additional info on new devices that can support the operating system.
But to many people’s disillusionment, the company unveiled its plans to continue promoting Bing search engine with the new version of the OS just like it did with Windows 8. Microsoft explained with various occasions that Bing will help the firm create an ecosystem that would glue users to the brand and its products.
The Washington-based tech giant took the ecosystem idea from Apple and Google, which are well-known for their aggressive marketing techniques to grab new customers from their competitors and make the old users stick with their products and services for long.
And a Windows 10 that promotes Bing is not just a speculation; a recent leak from Intel clearly showed that its future devices would run on a “Win 10 W/Bing” OS. Both companies declined to say anything about the leak when they were reached for comment.
A “Win 8.1 with Bing” was revealed last March, but it brought fewer revenues, even though manufacturing costs were next to zero, since the operating system was designed for smaller and cheaper devices.
During this week’s international tech show, Microsoft said it would give away free copies of Windows 10. So many of us wonder about the underpinnings of the move. One simple answer may be related to the fact that cheaper devices with a very expensive operating system would not stand the pressure from competitors.
It seems that Microsoft employs another strategy in order to be able to grab a share of the cheap device market: Rather than charging an upfront fee on its Win 10, it prefers to milk financial benefits from its customers via the various services the company’s ecosystem may have to offer.
Currently, Microsoft plans to offer users of Windows 7 and later versions a free upgrade to Windows 10. Unfortunately, Windows XP and Vista proud owners won’t benefit from the offer. Pirated versions of the OS would carry a watermark and have limited functions, Microsoft recently announced, although pirates were promised a free upgrade as well in March.
Back then, the strange move towards pirates was either hailed or criticized or simply aroused suspicion. The initial plan was to keep pirates within Microsoft’s ecosystem as well and help the company reach its 1 billion device goal by 2020.
An official roll out date of Windows 10 was also made public – July 29, 2015.
Image Source: The Star
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