We’re moving closer and closer to a market that is completely mobile-oriented. More and more companies are slowly abandoning PC support and development in favor of going mobile. And why wouldn’t they? At the current rate at which technology is developing, we’ll reach mobile devices as performant as any personal computer in practically no time.
And since we’re such huge devourers of entertainment, it stands to reason that the entertainment industry would stand to profit the most from going mobile. This is exactly what’s happening right now in the technological development of our civilization. And it’s pretty fun to be a part of the movement.
Of course, one of the most important entertainment providers of our generation is Netflix. The service did so well, in fact, that the company started making its own starting a few years back. But that most definitely doesn’t excuse Netflix from the run-of-the-mill scandals sprinkling media nowadays.
You might, in fact, remember that a few months ago Netflix was in a big lawsuit with a couple of mobile internet data providers, in a scandal involving the right to neutrality on the Web and disruption of service. Attempting to put that whole mess behind them, the updated Netflix app allows modifying streaming options.
The move is meant to allow people to choose their own quality to mobile data rates. This way, you can choose how much mobile internet data you want to spend while enjoying your movie. Reportedly, the options are pretty rich, allowing for a very customizable experience while viewing your favorite shows.
Eddy Wu, the Netflix director of product innovation had the following to say about the changes in a Thursday press release:
Today, we are offering a new tool to help you better control how much data you use when streaming on cellular networks. Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive.
We hope this will help you enjoy Netflix for those times that you are out and about, and we’ll continue to work to deliver a great streaming experience whether you are on a TV, computer, or a phone, and whether you are at home or on the go.
Still, even after all the legal debacle that went one over the past few months, it is reported that some mobile carriers still provide poorer quality and increased data usage when watching Netflix. The company did not give names, but a quality testing video showed Sprint and T-Mobile to perform far better than Verizon and AT&T.
Image source: Wikimedia
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