Netflix has set to become one of the world’s leaders. The company has had an amazing expansion over the last year, which booked them a dominant place in the global hierarchy.
2014 has been a year to remember for Netflix. The company has ended the year with a colossal number of 57.4 million subscribers. During the last quarter, the video streaming provider, gained an extra of 4.3 million new subscribers, being the greatest addition of new subscribers from all the year.
The economical gain from the last quarter of the year reached $1.48 billion, an amount that was expected according to calculations, a revenue higher with 26%than the year before. The 2.4 million wave of new subscribers came from outside the United States, while the American citizens who had recently subscribed were around 1.9 million, data recorded for the third quarter of the year, in a row.
With things evolving so fast, Netflix is expecting this first quarter of the year, to breach the 60 million members target, and should arrive to have 61.4 million customers worldwide.
The CEO of the company, Reed Hastings states that the evolution of the company overseas has surpassed any expectations and they are developing faster than their calculations.
The main goal of the company for the last years, has been to broaden their expansion on a global level without affecting their economic status. A plan that has transformed into a reality earlier than was expected.
Their next aim is Australia and New Zealand. Expanding in China, is still under debate.
The constant development of technology and of the internet will help Netflix develop new and incredible services that will be available in the whole world.
Reed Hastings, wished to explain, that the increasing of the cable prices in the U.S., at the beginning of the year, hasn’t been the cause for the low rate of subscribers. But on the contrary, statistics proved that the growth in subscribers came from the poorer regions of the U.S., which proves that the cost is not a problem.
The company’s CEO added that their main desire was to soon become a world leader in providing quality and exciting video streaming services.
Starting with September, Netflix will be available in more European countries, like, Austria, France, Germany, Luxembourg and Switzerland, added company CEO Reed Hastings.
Image Source: Darren Barnard
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