Pew Research Center disclosed that 61 percent of U.S. millennials, or adults with ages ranging between 18 to 33, get their political news coverage from Facebook rather than the TV or other news outlets.
About 45 percent told Pew researchers that they watched the U.S. news on CNN, while 37 percent said that learned what was new in politics and government from local news outlets.
The recent Pew poll also showed that baby boomers, or people aged 50 or older, were less willingly to use social media as a national news source, while Generation X, or people born after 1980, said they got their political news from Facebook.
The figures reflect Facebook’s concentrated efforts to become a worthy opponent of traditional news outlets including Google News.
In May, the social media platform rolled out “Instant Articles” feature which covers various news from many of its partners including National Geographic.
Facebook plans to keep its users locked onto their accounts rather than letting them loose while they Google-search for their daily news coverage. The website also offers its users faster load times for its news articles along with many interactive features.
Facebook’s partners reportedly receive revenues from audience and ads, but they have to share profits with the social media platform. Facebook’s most formidable opponent in the online news industry is Google news, but Pew research show that social media plays an increasing role in where people get their news from.
Pew reported that 33 percent of American millennials took their political news from Google News, while only 18 percent of Generation X and 15 percent of baby boomers did. The poll also showed that nearly 25 percent of U.S. millennials got their political and government-related news from YouTube, a service which also belongs to Google.
On Twitter, only 14 percent of millennials got their political news coverage from the site. Google Plus and LinkedIn displayed even more disappointing figures with 7 percent respectively 2 percent of millennials following political news on those platforms.
Pew researchers also focused on a controversial subject during their recent survey – allegations that Facebook may provide users with news articles that cater for their views. While there is not a definite answer, Pew survey revealed that 31 percent of baby boomers, 21 percent of Generation X, and 18 percent of Millennials reported that the news they received on Facebook matched their own political views.
About 2,900 people took part in the Pew online survey over the course of 12 months.
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