Riff, Video Uploading App Released By Facebook

New app released by Facebook might become the next big thing in matter of video uploading apps. The company has just released a new app called Riff, that has a new concept which could change the entire perspective of personal videos uploaded on Facebook.

Facebook is a never ending fountain of new apps and technology developments that keep increasing the social platform’s notoriety. The latest app released by Facebook will just be a treat for the those who love to upload personal videos on their Facebook profile.

Riff is the name of the name app that Facebook has just made available. This app is similar to Snapchat and Twitter’s Vine, and is just like any other video app that lets you make you own video with a length of maximum 20 seconds and before you upload it you can add hashtags. The purpose of the hashtags is meant to inspire friends to add their own videos as a response or continuation to yours, and in this way you can create an entire story or a creative project that can be visible on Facebook or on the internet.

So, if your friends start recoding their continuation of your own video, their friends can do the same and so on. This app has been created mainly to expand people’s creativity rather than increasing virtual interactions. You cannot comment or like this videos, but just reply with another video.

When there is a large number of people involved, many creative things can come out of a simple,fun or silly video idea.

When you pose a video on Facebook trough Riff, all the participants in the video will be tagged and the initial owner of the video has control on deleting the videos that were created as a response to his/hers.

It appears that what inspired Facebook to create and launch Riff was the video mega event that overloaded the internet last summer, respectively the Ice Bucket Challenge when celebrities have started filming themselves taking ice cold water challenging three other people by challenging them and tagging them in the video. All this was made for a charitable cause.

This event has inspired an enormous number of people that have taken over Facebook’s newsfeed all over the planet. From May 2014 to July 2014 the Ice Bucket Challenge increased the videos views on Facebook with 50% and the online platform reached the incredible number of 1 billion views every day.

Another purpose for the creation of Riff is to try and accomplish one of Facebook’s long time wishes, of trying to create other video uploading platforms apart from YouTube. It has been reported that from the moment Facebook has released the videos that play automatically with no sound when you scroll the news feed, the video views have highly increased on the social platform.

Before Riff, Facebook felt the huge potential of the ultra popular video app, Snapchat and made an offer of $3 billion to purchase the famous app. However, the Snapchat creators were not interested in selling and responded with a polite refusal.

This means that with Riff, Facebook is creating its own path into the world of video apps. When referring to how Facebook will make money out of this app, for the moment, it is to early to say as there haven’t been made specific plans, but considering Facebook’s popularity and stream of people, it is not hard to see how this project will become a hit.
Image Source: Redmond Pie,iDownloadBlog

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Anne-Marie Jackson

Anna grew up on a steady diet of 20th century literature, science-fiction movies and Viking lore. Unsurprisingly she turned into a technology geek with an inclination for history & fantasy.