The new Galaxy smartphone, launched at an event on Wednesday, comes following a sluggish performance in the second quarter result.
The company will start its shipping in September first week. However, no details have been provided on where the smartphone will go first on sale.
The latest entrant is different from the previous smartphone models of Samsung as it comes with a metal frame.
Analysts say Samsung has switched to metallic frames from the recent plastic designs of its smartphones after the tech company reported a significant decline in the smartphone sales.
The overall Samsung smartphones sales grew by almost 27 percent but the company’s shipments dropped significantly. Market watchers say the plastic designs failed to woo the smartphone customers and can be blamed for the company’s recent struggles.
Samsung’s existing product designs have been justifiably criticized for looking cheap and unattractive regardless of what they cost.
Seeing the dropping trend, the company had appointed a new design team head in May.
Samsung Galaxy Alpha: Key Specifications
- Galaxy Alpha is thin and light. It is 6.7 millimeters thick and weighs only 115 grams.
- Galaxy Alpha is based on Android 4.4.4
- It is powered by an Exynos processor with four Cortex-A7 cores running at 1.3GHz and other four ARM Cortex-A15 cores running at 1.8GHz.
- The screen has a 1280 by 720 pixel resolution and measures 4.7 inches.
- It has a 12-megapixel back camera and 2.1-megapixel front camera.
- The smartphone has 2GB of RAM and 32GB of integrated storage
- There is no microSD card slot.
- Its LTE connection supports up to 300Mbps download speeds.
Francisco Jeronimo, research director for European mobile devices at IDC, said, “Overall it is a good phone but the design is very disappointing, even with the metal frame it feels too plastic.”
The tech company has pitched the new Galaxy smartphone with a metal frame as a new start. But the analysts still feel it is not a good start and may not serve the purpose of higher revenue returns. This is because despite the metallic frame, the new smartphone’s home buttons appears very similar to the previous Samsung smartphones.
The Galaxy Alpha’s plastic back has been inherited from the dimpled design of the Galaxy S5. Unfortunately, the slight changes that Samsung has made are not big enough to woo the customers.
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