Sony’s economic status hasn’t been affected by the cyber attack. The chief executive of the company, Kazuo Hirai said that he doesnt expect not releasing the movie The Interview as planed, to financially affect the company.
Eve though, two week after the attack, if the hacking scandal was at it’s peak, Sony decided to release the movie, The Interview, in a small number of theatres and they declared the release has generated $36 million.
Hirai told reporters at the Consumer Electronics Show in Las Vegas that they are still analyzing the effects of the cyber attack but that will not interfere with Sony’s business plans and will not affect in any way their finances, when they draw the line at the end of the current fiscal year.
Sony’s network was exposed by hackers right before the film studio was preparing to release The Interview, a “satiric” comedy in which two American journalists, plaid by Seth Rogen and James Franco, were planning the assassination of North Korea’s ruler, Kim Jong Un. The cyber attack leaked online unreleased movies and private emails between the CEOs.
According to Sony Pictures the production costs for the the comedy, “The Interview,” was them $44 million and they earned $31 million from the online, satellite and cable sales and the number of downloads between 23th of December and 4th of January, has been 4.3 milion.
Another $5 million came from the 580 small movie theaters in North America, which agreed to screen Sony’s movie. This decision had been made after Sony had to cancel its national Christmas day release, because the major movie theaters refused to screen the comedy as they were afraid of the hackers reaction.
After a week Sony made deals with independent movie theaters around the country which accepted to screen the comedy as they are encouraging free expression. Further on, it came the online release with the help of Google Inc., YouTube Movies, Apple iStore plus major names from the paid TV providers.
Statistics can’t tell if Sony Pictures will gain all the money provided for the production of the movie, and on top of that the amount of $30 to $40 million they spent on marketing campaigns.
Kazuo Hirai, praised Sony Pictures’s employees and its partners for standing strong to the harassment of the hackers.
The Sony hacking has been the most destructive cyber attack ever made on an American based company and the studio hasn’t yet fully rebuilt h its network.
The number one suspect, North Korea, denied any involvement.