Everybody wants their fresh Starbucks early in the morning. As you wander about the streets of every American neighborhood, it is impossible not to see a Starbucks shop at every corner. The behemoth company sells millions of cups of the hot or cold potion that wakes you up and gives you energy every day.
Thus, it may come as a big surprise that some of its stores were closed on Friday the 24th of April. Don’t worry, the company hasn’t gone bankrupt overnight but there was a major computer outage that created problems in about 8.000 stores in both USA and Canada. 7.000 shops were affected in the U.S.A and 1.000 in Canada, according to Starbucks spokesman, Jim Olson. In a statement, the company publicly apologized for the inconvenience caused to their customers. You might think it’s not such a big deal for Starbucks consumers after all, there are hundreds of coffee stores available out there, but some of them were really angry to see that they can’t get their favorite coffee.
Even if the problem was not immediately discussed, in later statements, company representatives did their best to clarify the issue. Apparently, the system failure resulted from a system refresh that the company does every day.
While some Starbucks stores remained closed, others indulged their customers with some free coffee. They happily started to post messages on Twitter about their free treats, while others expressed their deep dissatisfaction about the company’s decision to close the shops without any previous notice.
Starbucks is known to be at its busiest in the morning, but even later in the day, its stores are still packed with customers waiting in line to get their coffee-to-go. The company has put efforts into attracting consumers later in the day as well.
Starbucks is currently the largest coffee chain in the world, a huge rival for Costa Coffee in the UK. It has so far opened more than 21.000 stores in more than 60 countries. Out of these, more than 12.000 are based in the U.S.A. and about 1.300 in Canada. Thus, it is safe to say that yesterday the company closed more than half of its coffee shops and probably lost millions of dollars in sales. However, the company’s goal seems to be keeping its customers happy. All the free coffee they’ve been giving away stands as proof for that.
Hopefully, the problem will be soon fixed and we will see people rushing on the streets with their Starbucks drink once again, as everything goes back to normal.
Image Source: Fanpop
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