In an attempt to beat video-sharing service providers including YouTube, the social networking giant Facebook on Monday announced that it will soon begin showing view counts on videos posted by FB pages and public figures after it reported one billion video views per day.
Analysts say the attempt by Facebook, which is incorporating all possible creative tools and techniques to retain its popularity against its rivals including Twitter, is aimed at inviting the attention of the advertisers and the marketing world that it’s not behind the YouTube in massive video engagement online.
Analysts say the public appearance of the view counts on the Facebook videos could potentially convince the advertisers to shift their attention from the TV to digital media, especially to the networking giant Facebook in terms of giving ad.
In July, Facebook had acquired video adtech company LiveRail for between USD 400 million and USD 500 million.
According to the Facebook, its 65 percent of video views are coming from mobile phone devices. Smartphones and mobile devices have developed as the major user base for the Facebook in recent times.
The Facebook video views grew 50 percent from May to July.
Facebook also confirmed that it has incorporated the feature asking users to “must watch additional videos” in a bid to boost the user’s engagement.
Moreover, the social networking site is also allowing video publishers to include a “call-to-action” link that viewers can click at the end of a video.
With the recent development, the video publishers and Pages now will have access to deeper analytics about unique viewers, view counts along with average time spent on the video.
Market watchers and web analysts say video holds massive potential to enhance the business, popularity and mission for Facebook.