The leading social network seems to be facing a sort of mid-life crisis noting no indication of growth in the last year. Facebook appears to be more and more appealing to an older audience, as recent reports have showed. The most notable development was scored in the 65+ crowd, stealing its status of “influencer”.
The younger generation has moved on to other, more “hip” social networks, such as Instagram or Pinterest, establishing considerable spikes in the user figures of said networks.
It’s only that Facebook that didn’t grow while other platforms recorded considerable growth from 2013 to 2014. Instagram gained 9% more users in almost all age groups, LinkedIn became ever more popular among professionals and students and Pinterest became more demanded among both men and women than it ever was.
According to the most recent survey from the Pew, 31 per cent of seniors use Mark Zuckerberg’s blue baby regularly. An older usership brings the inconvenient of a higher mortality rate, which will surely decrease the network’s popularity soon enough. Seniors are usually encouraged by their kids and grand kids to start using Facebook, as a means to keep in contact even when they are apart. Once they are hooked, they are quickly drawn by the possibility of finding old friends and school colleagues, which softens the feeling of loneliness, as it gives the user a warm feeling of community.
The addictiveness and attraction transferred from Facebook to a new “hip spot”. Instagram has created a fascinating platform for the 18-30 year old hipsters, a platform which became addictive really fast, its users accessing it obsessively multiple times a day.
However, far from passing in the “so last year” category, Facebook still enjoys a healthy traffic, as the Pew reports. Facebook is here to stay, behaving as a ‘home base’, still number one in the US, aptly keeping up with the more innovative social networks.
Even though the figures haven’t changed since 2013, 45 per cent of the Facebook users taking the poll confirmed checking it several times a day or keeping it in the background all day long. The two fiercest rivals of Facebook, LinkedIn and Pinterest, are not far behind, conquering the online slowly but surely.
With $1.5 billion in revenues only in 2013, and 58% of the citizens from the United States owning a Facebook account, we’re pretty sure Mark Zuckerberg is not that concerned about the new demographic among its users. At least not for now.
Image Source: Pam Moore