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In the era of selfies, the insanely famous photo and video sharing network Snapchat is all set to monetize its service by introducing the ads on its social networking forum but it promises not to be creepy like its predecessors.
Snapchat will make its debut in the advertising world by going live with paid ads on its site by the end of the weekend.
The tech company guarantees not to offer creepy ads and will remain different from it’s social media predecessors.
In a released statement, Snapchat said: “We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.”
The Los Angeles-based company has promised its users that even if the ads will appear on the site (most probably between the stories), they would have the option to view the ad or simply ignore them.
If the user views the ad, then it will disappear immediately afterwards. And in case the user prefers not to view the ad, it will remain on the interface for 24 hours and will disappear afterwards.
The company will also not use the information of its users’ profile to target the ads.
Snapchat chief executive Evan Spiegel had earlier this month invited the companies, marketers and others interested in advertising their product on the social forum.
“Opt-in advertising would be coming to the app soon,” Spiegel had said at the Vanity Fair New Establishment Summit in San Francisco.
Apart from the self-destructing selfies and the droll ten-second stories, the Los Angeles-based firm is trying to generate revenue from selling advertising space of its app.
The company has raised about USD 11.4 billion revenue this year. Social networking giant Facebook has made a USD 3 billion bid for Snapchat last year. However, the deal was rejected by the company.
Snapchat has become one of the most prominent mobile applications as it allows users to sharing disappearing or temporary photographs and videos with each other.
With the increasing popularity, the firm has also experienced a fast growth in its users. More than 700 million disappearing snaps have reported to be shared a day.