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Tanning Salons Get Sued After Going Too Far with False Advertising

Apr 24, 2015 By Alan O’Leary 8 Comments

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Tanning beds are as dangerous as they've ever been

In last few years, it has become common knowledge that artificial tanning almost definitely causes skin cancer. To be completely fair, effects of such practices may take some time to present themselves, but they are definitely showing up sooner or later.

This has been scientist’s take on the matter for quite some time. Well, apparently, they stood corrected by two tanning salons, that have been advertising that not only will artificial tanning produce a huge amount of  Vitamin D, but that it will actually help prevent certain types of cancer!

“During a typical tanning session your body naturally creates as much vitamin D as you would get from drinking 100 glasses of milk or eating 25 servings of salmon,”. This is what Portofino Spas and Total Tan have been telling their customers. In just 20 minutes of artificial tanning, you’re going to get not only better looking, but even healthier!

Well, it seems that Attorney General Eric Schneiderman would not stand for a deceit of such proportions, and the two tanning salons have been sued for false advertising. He pointed out in one of his statements that ultra-violet devices increased the risk of cancer and put million of Americans at harm, particularly the young adults. “Make no mistake about it: There is nothing safe about indoor tanning.”

The two companies do not feel this way about UV devices are determined to clear their highly tainted names. “There actually is no clear direct experimental evidence showing a causative mechanism between tanning and melanoma,” the salon explained, based on the studies conducted by private laboratories.

The CDC however does not seem to agree and will not waver on the concept. Tanning beds are just as dangerous as they’ve ever been, despite the findings advertised by Portofino Spas. The WHO finds artificial tanning to be part of the highest cancer risk category, alongside smoking.

Furthermore, it is illegal in New York for children under 17 to undergo artificial tanning, and those under 18 are required to present a parental consent. But everybody above 18 is free to use Portofino’s facilities, so it is of the highest importance that authorities intervene, so that these false notions regarding tanning beds not be further perpetuated.

But it seems that Portofino is not exactly seeing the error of its ways. On the contrary, it completely victimizes itself, claiming that they are a a small family-owned business and that the Attorney General  is out to get them, in order to “impose his own view of the world on our industry and the citizens of upstate New York,”.

The fact that Portofino chooses to conduct its business according to the findings of some private laboratories and that it sees the world heath authorities’ take in the matter as a mere view on the world, is ground for harsh consequences. Hopefully, the outcome of the trial will put an end to the dissemination of their deceitful notions any further.
Image Source: extremelifechanger.com

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Alan O’Leary

Alan is a happily-married, New York-based writer with over 5 years of experience in journalism. He mainly focuses on subjects such as international politics, arts culture, social media and national news.

Latest posts by Alan O’Leary (see all)

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