Twitter set up a new partnership with Samsung and NBA and intends to offer its users 360-degree videos of the NBA Finals. However, the videos will not be uploaded on Twitter. The followers will receive a link to the recordings.
The footage will be recorded with the new Gear 360 Samsung cameras. Then, the final videos will be broadcasted via NBA’s Twitter account.
Gear 360 is a little sphere that can be placed on a table or in a drone. The Samsung device is designed to capture panoramic videos. The small camera contains microphones, a microSD slot with 128GB and a 140 minutes stock battery. The device weighs only 5.4 ounces, and it’s around two inches tall.
This will be the first time Twitter will enable the view of 360-degree video in its app.
The images will display pregame warm-ups, captain meetings, hallways with teams taking the floor, the celebrations held after the game. The videos will not be live. Each moment will be pre-recorded, processed, and then later distributed on Twitter. The recordings will also allow fans to click and drag into the video.
This week’s NBA Finals will show the game between Golden State Warriors and Cleveland Cavaliers. NBA games have already debuted with 360-degrees videos with the use of NextVR app, distributing images of a King’s game.
The partnership helps Twitter to get closer to its other social media competitors, who already distributed Virtual Reality videos. For example, Facebook hosted a recording from the Grand Central Station in New York.
Twitter has an advantage over other social media apps because of its live experience which is much appreciated in broadcasting sports events. The latest success was during Golden State Warrior’s contests taking place during the Memorial Day when two of the Conference Finals occasioned no less than 3.61 million tweets that were sent from 1.21 fans over Twitter.
Another important partnership is the one signed with NFL that allows the social app to broadcast ten football games.
Twitter will also be involved in the ads distribution segment of the event. Amplify is a video advertising platform which is already used by more than 200 publishers and sports officials.
The NBA Finals 360-degree videos will be exclusively distributed on Twitter. If it turns out to be a success, the social media company will most probably continue the project with other sports events – and not only.
Image Source: Flickr
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