As the drunk driving accidents rate increase significantly during the US Independence Day, Uber decided to team up with a non-profit organization to spread awareness.
The Fourth of July is one of the heaviest drinking days of the year. The police in every state will have extra patrols on the roads in order to reduce the number of fatalities and inform drivers on their alternative options to driving under the influence.
As a way to prevent drunk driving, Uber’s initiative will reinforce the idea of the designated driver. The campaign involves urging people to choose someone to drive on the way home. A person has the option to ask a close friend, to use the public transportation, or to order an Uber car drive.
Another part of the campaign involves requesting people to pledge to the cause. This way, Uber hopes to make people more committed to keeping their promise to avoid driving under the influence.
As a bonus, the first 1,000 pledges that would enter a code on the Uber app will help donate $2 to Mothers Against Drunk Driving organization. The code in question is “MADDDAL16”.
The Mothers Against Drunk Driving Association was created in 1980 with the mission to aid the victims, their families, and to increase the public awareness of drunk driving. MADD was involved in legal initiative concerning drunk driving, supports victim impact panels in court, and actively supports people involved in driving under the influence accidents.
People who would like to make larger donations are advised to visit the MADD website. The organization advocates for better laws, and it also aims to support the victims and to prevent underage drinking.
Uber promises to match these donations and reach a total $25,000 contribution to MADD until the 5th of July.
In Nevada, the new Uber clients will have rider coupons in value up to $15. For each ticket, the company will donate $5 to MADD. The Nevada Department of Public Safety will set up checkpoints to distribute the Uber vouchers and remind drivers about their option to share a ride home.
Local taverns and restaurants have also partnered with Uber and will donate $1 to MADD for each Uber ride leaving from their location. The vice president of Golden Entertainment, associated with the campaign, reaffirmed the interest to make the valley taverns a safe place to relax and have a drink, without involving the risk of a ride back home.
Image Source: Flickr
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