In a match made in the market heaven, Uber Tech. Inc. partnered up with Xiaomi Inc. to deliver the tech-savvy’s flasghip phone Mi Note to customers in Kuala Lumpur and Singapore.
Uber is way into the company’s development plans in the same-day delivery business. While in the U.S. it encounters starch competition from Amazon or Postmates, the market is open in Southeast Asia. And Uber plans to explore it fully.
The partnership between Xiaomi Inc. and Uber is one drumming publicity stunt for both companies. With their position on the market, it is bound to be a success as well, provided Southeast Asian customers take the opportunity to receive Mi Note in as much as a few hours of ordering it via the Uber application.
The purchasing offer will be available starting July 27th both in Singapore and Kuala Lumpur. The date is one day before the official launch of Mi Note on the website of Xiaomi Inc. Mi Note will be charged to the customers’ Uber accounts and within a few hours it will be at their doorstep.
Aside transporting passengers and offering shared-ride services, Uber plans to get a grip on the same-day delivery business by turning its immense driver fleet from the passenger transport business to the good transport business as well.
Typically, Xiaomi’s customers would wait a five-day period for the delivery of handsets. The Uber-Xiaomi partnership that will bring Mi Note in a few hours to their owners, it is expected that business could step up a notch for Xiaomi in markets like India and Southeast Asia.
Uber is valued at approximately 50 billion dollars, while Xiaomi is valued at approximately 45 billion dollars. A match made in heaven between two startups that will certainly benefit both.
Xiaomi operates on the principle of keeping handsets such as Mi Note as close to cost as possible. Thus, retailers have been checked off the list in the majority of market where Xiaomi operates, in an attempt to keep costs as low as possible.
For this reason, Mi Note is available at 569 dollars, much lower than market competitors HTC One M9 or Samsung Galaxy S6. For Singapore, this could make a significant difference between success and failure.
Mi Note features a 5.7 inch display, a Qualcomm Snapdragon 801 processor and 3GB of RAM. It is already available for purchase in Hong Kong. On July 28 it will be launched for purchase in Taiwan and Malaysia.
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