HBO closed a deal with Verizon allowing the telecom giant to offer its standalone video streaming service HBO Now to its customers for $15 per month. The deal means that Verizon customers can now sign up to the service for free and enjoy 30 days of movies and TV series episodes free of charge.
Additionally, Verizon has in store more promotional content to its incoming mobile streaming service Go90 which is slated to be rolled out at some point this summer.
Verizon’s DSL and FIOS users along with Verizon Wireless subscribers, which now count as many as 133.5 million, will benefit from the new offer. But the deal will be available for customers of the telecom’s distribution partners as well, the company announced.
HBO Now was launched earlier this year as a standalone video streaming service targeted at viewers that choose to cancel their contracts with subscription television providers and watch online their favorite movies and shows on sites like Netflix and Hulu.
Until two weeks ago, HBO had an exclusivity deal with Apple, so HBO Now was available only on iPhone maker’s devices. But now the company rolled out the service to Android devices too, and plans to make it available to Fire tablets, Chromecast, and Amazon’s Fire TV soon.
According to Home Box Office and Verizon, HBO Now will come to Go90, Verizon’s mobile video streaming service, under the form of music videos, short videos, and free content. Go90 which is scheduled to be released by the end of the summer will feature TV series episodes, music videos, and short clips that would be available for free in the first month.
“Our customers want choice in accessing premium content when and where they choose, on a variety of devices,”
noted Verizon’s Ben Grad while announcing the deal.
Mr. Grad also said that HBO Now would offer “compelling content” to the company’s broadband subscribers and “exciting possibilities” to Go90 customers.
Jeff Dallesandro, Home Box Office’s SVP in charge with business development and digital distribution, stated that the deal between the two companies was a sign that they were committed to cater for consumers’ interests in a world that changes very fast through innovation and offer the best entertainment possibilities to the public the way the public wants it.
HBO’s spokesperson also expressed his excitement with the new agreement because the company can now provide its quality programs to broadband-only subscribers.
Image Source: HBO Now
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