While virtual reality is set to revolutionize the world of movies and gaming, its potential for real-world use might have been overlooked by many. In this perspective, Google is planning to make VR content shot in 360 degrees much simpler to use and understand in order to provide users with the best possible experience.
The company has just announced today the development of VR View, a new tool that allows developers to embed easily 360 video and photo content into native apps and sites. These will be viewed through a single lens viewer named Magic Window or through Cardboard. Furthermore, in order to better facilitate the access for developers, Google will include iOS support to Cardboard SDK.
Nathan Martz, Google Product Manager, has stated that while VR is perfect for entertainment, the technology has to become useful as well in order to reach its transformative potential. However, the project does have to face some obstacles. Take for instance, the user’s premeditation level when engaging with such content. It seems there is not enough time and space for discovery for those who not only have to purchase a VR headset but also using dedicated VR apps.
The same can be said about developers because many of them lack the resources for building their personal virtual reality content and experiences. These two issues have led Martz to pursue a way to simplify the process of adding VR experiences to their apps and sites:
“A lot of these businesses, they’re very focused on their core businesses and don’t have VR R&D teams ready to go and the thought of building a VR app from the ground-up is a giant investment. A lot of what the VR View project is about is in trying to close the gap for those companies.”
Google’s endeavor might work for travel sites meant to promote various locations, fashion houses that can present their clothes and accessories, but also real estate companies for showcasing properties.
Furthermore, Cardboard SDK will be compatible with iOS devices since Google wants to expand the VR core vision to all users. Given the popularity of Apple smartphones, the move is sure to bring new changes to the VR field.
Google Cardboard is the most used virtual reality platform at the moment, with more than five million viewers worldwide. By extending and simplifying the platform for both users and developers, the major company is sure to rule VR for a long time to come.
Image Source: Google Play
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