A photo of a back-to-school sign hung over a gun display went viral on social media this week. The photo was taken inside a Walmart and immediately shared on Twitter where users bombarded the company with questions asking for an explanation. Walmart quickly responded that the display was “awful” and “truly horrible”.
This is Not a First in Wallmart History
The back-to-school sign said “Own the school year like a hero” and was placed right above a gun display in a Walmart store. After the photo went viral on the Internet, Walmart scrambled to issue an official apology for the display. Spokesperson Charles Crowson spoke to CNNMoney and stated that the company is “not happy” with the situation and is working to identify the store where the photo was taken and have the sign taken down.
CNNMoney reports that Crowson told them Wednesday evening that chain store representatives are still trying to find the sign. However, earlier, it had been reported that the sign was indeed found and removed. Crowson noted that it was a mistake. He added that it is still not certain whether an employee or a shopper placed the sign. Crowson stated that it looks like the photo is indeed legitimate.
Walmart is the biggest guns retailer in the United States. At the same time, the company conducted a “hero” themed back-to-school campaign so the items can be found in each store.
This is not the first time Walmart comes under fire for mishaps in advertisements. Last year, a Walmart in Panama City Bitch set up two towers made of Coca Cola cans to commemorate 9/11. The display was quickly taken down with representatives stating it was not meant to disrespect the tragedy. Another incident involved an item named after a racist slur and in 2014, the Internet flared up at the store trying to sell “fat girl costumes” for Halloween.
Image source: Flickr
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