Walmart has been looking to target new types of customers for years, and now a pilot personal-shopping service is about to lure into the stores the ‘busy NYC moms’ category.
Multiple people familiar with the matter said that the new shopping service will be dubbed Code Eight and will be available only at certain subsidiaries. The new plan is to get rich moms in the NYC area interested in Walmart’s products via shopping recommendations and purchase orders placed on messaging services.
The target audience of the new program is the “high net worth urban consumer,” or, in other words, the rich urban residents. Code Eight offers free delivery for household items within one work day. Other types of products have a 2-day delivery. Customers won’t have to pay transport for returns.
Walmart’s Other Super-Secret Project
Another subsidiary, called Store No.8, is testing a different type of marketing plan called Project Kepler. Under that project, the brick-and-mortar store will be equipped with state-of-the-art technologies like sensors and computer vision.
The final goal is to eliminate checkout lines and human cashiers. The idea, however is not new. Amazon first tested it last year in a so-called Amazon Go Store.
Walmart refused to comment on the revelations.
The two projects show that Walmart has abruptly changed its vision, and we should expect a completely different business model in ten years’ time than what we see today. However, the projects are not final, so it is unclear how successful they will be.
Sources also said that Code Eight will eventually charge customers a membership fee just like Amazon.com does with its Prime members. The pilot program, though, will not require paid membership.
Code Eight will also enable testers to order an item by just uploading a picture of it into a text message, sources said.
Image Source: Flickr
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