Consumer interest in smartwatches seemed to be rising and such news would be particularly well-received by the likes of Apple and other smartwatch producers. But alas, it seems that wearable affairs don’t work and the Apple Watch, however appealing, is not for everyone.
The splashy launch and the exquisite marketing did somewhat work to Apple’s advantage. Trend followers now viewed the pricy accessory as a must-have. And who would blame them? Apple did put on a good show and flirts so convincingly that one wonders if resistance is an option. And so did other wearable producers.
In all fairness, a 12-page-long spread in Vogue, showcasing the stylish Apple Watch may constitute as appropriate marketing.
But aside from the very vocal, very viral break-up letters between Vanessa Friedman, the New York Time’s fashion editor and the pricy gadget, studies and surveys have also revealed that consumers are equally as impressed (or rather) unimpressed with wearable affairs.
Though awareness is up when concerning wearable devices (most of all smartwatches), industry forecasts don’t paint a positive picture. Consumers don’t seem to be interested in anything else aside from fitness trackers. Despite early sale successes (the Apple Watch included), manufacturing and marketing teams have a long way ahead of themselves before convincing potential consumers that such a device is worth the money and the time.
Granted, the Apple watch is unmistakable. We have to grant the company’s marketing team that. Regardless of wristband or size, having such a device on your wrist makes you stand out regardless of where you are. And though most people want to know about the contraption, its inner workings, how you’re enjoying its many features, the buzz wears off.
And the feeling is similar no matter the actual device you’re wearing.
Smartwatches in general haven’t gotten the desired attention from end consumers especially since the average user doesn’t yet see the possibilities.
There are always more sides to every story and despite the somewhat hurtful break-up commentaries along the road, one doesn’t fail to wonder whether this devastating blow doesn’t come with hidden meanings. Back when the iPad was launched, Jeff Jarvis decided to hand his back.
Tech savvies have already flooded profile forums with viewpoints and many of them are disappointed with Apple’s decision of releasing a product that is as expensive as the Apple Watch though not actually bringing innovation and a fashion-forward design.
Whether the Apple Watch and other smartwatches are just tech accessories posing as fashion accessories for “the tech-happy” remains to be determined. In the end, it’s consumer success that all manufacturers are after.
Image Source: 9 voanews
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