Yahoo on Friday announced in a blog post that it acquired Israeli startup RayV. RayV will strengthen Yahoo and it will be able to deliver high quality entertainment feeds to a large number of people.
Terms of the deal were not immediately disclosed.
RayV was launched in 2005 to develop software to stream HD quality video online and through mobile devices. The startup is based in Los Angeles, but with R&D operations in Tel Aviv. Most of its employees will be joining Yahoo’s R&D center in Israel.
“Watching mobile and online video has gone from being a novelty to a daily habit for millions of users. Yahoo is focused on growing video users and monthly streams, and while we’re only getting started, we’re very focused on this in 2014. This deal demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space,” PPS. Narayan, VP of Cloud Platforms and Services for Yahoo, stated in a blog post.
“At Yahoo, we are focused on building a video offering that delivers best-in-class quality and content, and can be streamed on-demand and live, on all platforms,” Narayan, wrote in the blog. “The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users.”
Yahoo has been continuously utilizing its resources to enhance Yahoo Screen online videos with a focus on offering exclusive content. The company recently agreed to bring back the cult show Community for a sixth season. In April, it announced two 30-minute original series, including one helmed by Paul Feig, director of the film “Bridesmaids” and creator of the TV show “Freaks and Geeks.”
Yahoo also announced in April a partnership with live events promoter LiveNation. The Internet giant has also been rumored to be interested in other video companies like Dailymotion, NDN and Fullscreen, but with little to show for it.